Alaska Airline's Mobile iOS App Redesign — Laurel Simone

Alaska Airline's iOS Mobile App

Homescreen: Morning, Afternoon and Evening

Adding a Trip

Basic User Flow

This shows an example of the Alaska App before the redesign. The screen shown is our 'flight card' and let's a user know their flight information and boarding pass.

Brainstorming Concepts

Notes on iOS7

Beginning Flightcard Ideations

iOS Concepts for our App

Higher Fidelity Flightcard Ideas

Exploratory Homescreen Ideas

High Fidelity Flight Card Concept

High Fidelity Flight Card Concept

High fidelity ideas for tracking a flight

Icon Development

Redline Example

Redline Example

prev / next

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18

· · · · · · · · · · · · · · · · · ·

Alaska Airline's iOS Mobile App

Homescreen: Morning, Afternoon and Evening

Basic User Flow

Alaska Airlines Refresh Animation

This shows an example of the Alaska App before the redesign. The screen shown is our 'flight card' and let's a user know their flight information and boarding pass.

Brainstorming Concepts

Beginning Flightcard Ideations

iOS Concepts for our App

Higher Fidelity Flightcard Ideas

Exploratory Homescreen Ideas

High Fidelity Flight Card Concept

High Fidelity Flight Card Concept

High fidelity ideas for tracking a flight

Icon Development

Redline Example

Redline Example

Task: Redesign the iOS Alaska Airlines application visually and functionally and adhere to the new iOS7 style and guidelines.

Role:

Architecturally and visually modernized every funnel in the current app
Assisted in information architecture
Created prototypes to show micro-interactions as well has how a flow would look cohesively and user-tested at the airport and online
Iconography creation and development
Cut assets and created redlines for developers/ sat with them for quality assurance on each design

Results:

#1 rated airlines application in the iTunes store & 5 star rating in the iTunes store
Daily unique visitors increased by 11% the month it was released
iOS download increased by 25% in the first month of release
17.2% increase in revenue between February and March of 2015
Won the Mobile Web Award 2014 from The Web Marketing Association for best mobile development & best travel mobile application